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Lead Magnet Creation | Teleseminars
Continuing with my series about lead magnet creation, I’d like to have you explore the idea of offering teleseminars for your “ethical bribe”. I know I’ve talked a lot about building relationships with...
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Lead Magnet Creation | Bootcamps
Training courses, often called “bootcamps” are a great lead magnet to offer people for the purpose of building a list of subscribers to your email list. In previous articles in this “lead magnet...
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Lead Magnet Creation | Free Software
Another great lead magnet you can use to build your subscriber list is free software. Now, if you’re like many people, you might immediately jump to the conclusion that “this is not for me”. You...
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Lead Magnet Creation | Newsletters
Your newsletter may be the best form of lead magnet creation. It’s certainly the simplest. At least on the front end. Here’s what I mean. This is the final part of a rather lengthy 9-part series I’ve...
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U-Pack Moving Review | Flex Moving
Yes, this is a U-Pack Moving review. My readers are probably wondering why I am doing a company review about a company that has nothing to do with internet marketing. Well, the truth is, U-Pack...
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Relationship Marketing | Wells Fargo Review
One of the fastest ways to lose customers is to let them know that you don’t care about them. Make it clear that you are in business for yourself, not for them. When they question you, assert your...
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Solutions Marketing | Bank Of America Review
The best online businesses engage in top level “solutions marketing”. That means they identify their customers’ problems, and offer them the solutions they need. I recently had some dealings with one...
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Online Professional Services | Clickit Realty Case Study
Do you have a professional service to offer online? Or have you considered brokering professional services? It’s not for everyone, but it’s a pretty powerful business model for those who resonate...
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Building A Sales Funnel | Part 1
Internet marketers and affiliates alike are unlikely to create much success online without well conceived sales funnels. This will be the first in a series of articles in which I will cover the basics...
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Sales Funnel Part 2 | Front-End Products
Good internet marketers earn profits and commissions online with good “Front-End Products”. We call these products “front-end” because it we offer them not only for their own value, but also as a...
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Sales Funnel Part 3 | OTO Products
When somebody buys your front-end product, they have entered your Sales Funnel. This is the time to “upsell” your new customer with a one-time offer, or “OTO”. What is an Upsell? An “upsell” is the...
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Sales Funnel Part 4 | Downsells
In this article, I’ll continue walking you through the Sales Funnel process, and show you how to integrate “downsells” into it. In the previous post in this Sales Funnel Series, we discussed how the...
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Content Curation
I’ve written very few articles in which I use “content curation” as method for delivering information. I usually write from my own personal experience in the internet marketing niche. Content...
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Sales Funnel Part 5 | Back-End Conversion
In this segment of the Sales Funnel process series, I want to discuss “back-end conversion.” After you’ve struggled to get a prospect to buy your front-end product, your immediate goal should be to...
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Improve Email Open Rates
Internet marketers, bloggers and network marketers alike are on a steady hunt to improve email open rates. Most online businesses rely on engagement with their readers, followers, customers, prospects....
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What Traffic and Conversion Strategies Do You Use?
Bloggers and internet marketers talk a lot about “traffic and conversion”. That’s because any online business or marketing campaign can be reduced to those two elements. If you can drive traffic to a...
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What Does It Cost To Run An Online Business?
Many people around the globe once thought the internet would be the greatest platform for the free, unhindered expression of opinions and ideas. A good number of them have become disappointed with the...
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Email Marketing Strategies for Bloggers
Bloggers need to have clear email marketing strategies in order to make their blogs viable business enterprises. Now, I know many bloggers don’t really intend to make a business out of their blogs....
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Email Subject Lines
I recently wrote an article about email strategies for bloggers. I’ve had a fair number of people contact me with questions about the email subject lines, which I had kind of glossed over. So, I...
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Best Blogging Business Model
Bloggers are often consumed with the tasks of delivering great content, and building relationships with their audience in comment threads and on various social sites. That’s important, of course, but...
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